Chi Limited has said its partnership with King Jaja Hall of Residence at the University of Lagos for its Hall Week was to engage a critical segment of its consumers and support youth development initiatives. The partnership is coming a few weeks after the company supported the university's Marine Football Club and the Lagos State Principal's Cup, one of the biggest grassroot football competitions in Nigeria. Inuagurated in 1974, King Jaja Hall is said to be the most famous and prestigious hall in the university and home to over 1,000 students. Its Hall Week activities are annual events that round up the session, which ease academic stress and give opportunities to residents to showcase their talents and socialise with one another. Chi Limited, through this partnership, seeks to sustain the brand equity of its Chivita 100 per cent. The Chairman, King Jaja Hall, Taiwo Ibrahim Abiola, thanked the management of Chi Limited for coming on board to add excitement to the Hall Week. He said: "For a company with a reputation for supporting youth development initiatives across Nigeria, the partnership with King Jaja Hall by Chi Limited to celebrate our weeklong activities comes as no surprise." Also, the Chi Limited's Managing Director, Deepanjan Roy, said, "our youths are key to our future and we need to do everything we can to help them achieve their full potential so that they in turn can do their own bit to help shape and share in our future success". "For us at Chi Limited, we shall continue to offer the best there is in fruit juices, dairy products and snacks for their wellbeing whilst supporting positive initiatives to ensure an all-round development for the youths," he said.
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