Largest LED advert screen unveiled

 Maryland Mall has inaugurated a light-emitting diode (LED) advertisement screen described as the the largest in sub-Saharan Africa and the 50th in the world. Accordingly, it took Purple Capital Partners Limited about 18 months to finish the mall, which sits on a land size of 7,700sqm and funded by Stanbic IBTC and Axa Mansard. Also, it was learnt that the firm mounted the largest LED billboard measuring 60 metres long and nine metres high within three months, believing that the board would offer brands great value. The LED screen is a major attraction and has features such as a Twitter fountain scroller, video playback capability and a Feedticker. Media said these would make the LED a socially-interactive board and one advertisers could utilise for full engagement of the public. The managing partner at Purple Capital Partners Limited, Olaide Agboola, said the platform would be a major advertisement point for biggest brands in the country. He said Stanbic IBTC, which funded the mall, has taken a slot on the screen. "We have other strong brands and we are having discussion with others to come on board," he said. Agboola said research revealed that over 5500 vehicles passed through the axis in all directions every hour, adding that this would attract as many eyeballs as possible, which is the traffic that most brands are yearning to have. He said: "In every sense of it, the exposure every brand will get is quite significant. This is clearly a major hub for any advertising activity." Explaining whether Purple Capital, which is not an advertisement agency, would contract the board to an agency for management, Agboola said the company hoped to continue to get technical support from Rotter Panel in Holland, the suppliers of the board while there would be local training and self-marketing of the board by the company. "We want to make sure that every business can negotiate directly to get on the board," he said. Also speaking, Tosin Oshinowo, the architect of the building said the big screen was part of the plan from the beginning. She said the whole planning was for horizontal and vertical revenue opportunity. The Chief Executive Officer, Stanbic IBTC, Sola David-Borha, commended Purple Capital for its discipline and focus. "This successful delivery of the Maryland Mall project showcases the fact that domestic investment fuelled by the indefatigable spirit of Nigerian entrepreneurs is key to driving social harmony and national economic growth," In the same vein, the Chairman, Purple Capital Partners Limited and Capital Bancorp Ltd, Omotola Mobolurin, expressed delight on the completion of the building on time. 

Posted via Festechvibes panels.